Daniel Welsh · Field Guide № 005One afternoon · nothing to buy

You commented EASY. Here are all three.

Three easy
automations.

Three automations you can set up this afternoon. None of them need code. Two are free forever and the third is free unless your practice software makes you pay for it. Do them in this order, because the first one takes fifteen minutes and makes the other two feel possible.

Before you start

  • You do not need to be technical. If you can book a flight online you can do all three of these. Where something genuinely needs a technical person, this page says so instead of pretending.
  • Sit at a computer, not your phone. Two of the three are fiddly on a phone and quick on a laptop, and the settings you change on a laptop apply to your phone anyway.
  • Block ninety minutes and do them in order. Number one is the confidence builder. Number three is the one everybody skips, which is why it is last and why it carries the longest warning.
  • Nothing here asks you to buy anything. Two of the three use software you are already paying for and have never opened the right screen of.

Pick the software once

What you will use

Email clean upFree, already installed

Gmail filters, or Outlook rules

It is built into the inbox you already use. Nothing to sign up for and nothing to connect.

Daily sales reportFree tier covers one daily run

Your practice software first. Make.com if it cannot do it.

Scheduling is the entire job. Check your own reports menu before you build anything, because a scheduled report is a two minute job and a built one is twenty.

Google reviewsFree

Google Business Profile alerts, plus Claude for drafting replies

The alert is native and instant. The drafting is the part that actually saves you time, because replying is the bit everyone puts off.

Two names you will see recommended elsewhere, and why they are not the pick here. Zapier is the better known tool, but at the time of writing its free plan only runs single step automations, and the daily report needs more than one step. n8n is more powerful and self hosting it is free, but you have to run a server, which is a project rather than an afternoon.

01

Email clean up

15 minutes

Your inbox stops being a to do list written by strangers. Newsletters, receipts and software notices go somewhere else automatically. What is left is mail an actual person sent you.

You need: Gmail, or Outlook. Nothing else.

Do it with Claude

Open Claude, go to Settings and then Connectors, and switch on Gmail. It asks you to sign in to Google once. Claude can then read your mail and write drafts, and it cannot send anything. Drafts land in your Gmail for you to press send on.

paste this into Claude
Look at my inbox from the last 30 days.

Tell me the 10 senders taking up the most space
that are not actual people writing to me.

For each one give me:
- the sender name and email address
- roughly how many emails they sent
- whether I have ever replied

Then tell me which ones are safe to filter out
of my inbox, and which ones I should keep seeing.

Now you have your list without hunting for it. Go and make a filter for each one using the steps below. Claude found them, you spend two minutes filing them.

The steps, click by click

  1. 1

    Open Gmail on a computer, not your phone. This one is fiddly on a phone and takes two minutes on a laptop. Click into the search box at the top and type the word unsubscribe, then press enter. Everything that comes back is a machine talking to you. That is your list.

  2. 2

    Click the first email in that list to open it. Look at the top right of the message itself, not the top of the screen, and find the three little dots. Click them. A menu drops down.

  3. 3

    In that menu choose Filter messages like these. A box opens with the sender's address already filled in for you. You do not need to type anything. Click Create filter at the bottom right.

  4. 4

    Now tick two boxes: Skip the Inbox, and Apply the label. When you tick the label one it asks you to choose a label, so click New label and call it Reading. Then tick Also apply to matching conversations, which is the one that cleans up the ones already sitting in there. Click Create filter.

  5. 5

    That sender is now handled forever. Go back to your search results and do the same four clicks for the next one. Do five senders and stop. Five is enough to feel the difference, and you can always do more next month.

  6. 6

    Last job. In the search box type is:unread older_than:30d and press enter. Tick the box at the very top left to select everything, then click the Archive button, which is the box with the down arrow. Archive is not delete. Every one of those emails is still findable in search. You just will not be looking.

Before you connect anything to a clinic inbox

Gmail filters and the Claude connector are the only two options above that do not hand a new company access to your mail. The filters run inside Google, who already host your email. Claude reads what you ask it to and writes drafts you send yourself.

The tools sell a reassurance that does not survive contact with a clinic inbox. Clean Email says it reads envelopes only, never message bodies, and that is genuinely better than the alternative. But an envelope is the sender, the subject and the date, and in your inbox the subject line is the sensitive part. Referral for lumbar MRI, and a surname, is a clinical fact sitting in a field the tool is allowed to read.

So the question is not whether a tool is trustworthy. It is whether you can defend the decision to give a third party standing access to patient names and appointment subjects, in writing, to someone who asks. Sometimes the answer is yes and you document it. Often the honest answer is that five filters did the job and you did not need to.

Unroll.me is on the list above only so you can rule it out. It is still widely recommended, and the FTC found it did exactly the thing everyone assumes these tools would never do.

Done when: Open your inbox tomorrow morning. If everything sitting in it was typed by an actual person, it worked.

If it looks different: If your Gmail looks different, you are probably on the phone app, where the three dots menu does not offer filters. Do it on a computer once and it applies everywhere, phone included. On Outlook the same job is called Rules and lives under the Settings gear.

02

Daily sales report

2 minutes, or 20 if you have to build it

One message each morning with yesterday in it. Bookings, cancellations, and what came in. You stop opening the practice software to find out what happened.

You need: Your practice management software. Make.com only if that software cannot schedule a report.

Do it with Claude

You do not need a connector for this one. Claude's job here is to tell you whether your own software can already do it, which saves you building something you did not need. Open Claude and tell it what you use.

paste this into Claude
I run a physio clinic and we use Cliniko.
Change that to whatever software you actually use.

I want one message emailed to me every morning at 7am
with yesterday's numbers: appointments booked,
cancellations, and money taken.

Can Cliniko email a report on a schedule by itself?
If yes, tell me exactly where to click to set it up.
If no, say so plainly and tell me the simplest way
to do it without writing any code.

I am not technical. Assume I have never used
an automation tool before.

If the answer is that your software can do it, go and click those buttons and you are finished. If it cannot, the steps below build it in Make.

The steps, click by click

  1. 1

    Try the two minute version first, because most people never check and end up building something they did not need. Log in to your practice software and find the Reports menu. Look for a report that covers a day, usually something like Appointments or Daily takings.

  2. 2

    Open that report and look at the buttons around it for the words Schedule, Subscribe, or Email this report. If one of those exists, click it, choose daily, set the time to 7am and put in your own email address. You are finished. Genuinely. Skip the rest of this section.

  3. 3

    Only if there is no schedule option, go to make.com and create a free account. On your dashboard click Create a new scenario. It will show you an empty circle with a plus in it. That circle is the thing that starts your automation.

  4. 4

    Click the circle and search for Schedule. Choose Every day and set the time to 7am. This is the part doing the real work. Everything after it is just deciding what the message says.

  5. 5

    Click the plus to add the next step and type the name of your practice software into the search. If it appears in the list, click it and follow the sign in prompts, then choose the action that lists yesterday's appointments.

  6. 6

    If your software does NOT appear in that list, stop here. Connecting it manually means API keys, and that is a genuinely technical job, not a fifteen minute one. This is the point to ask whoever does your IT, or to leave this automation for later. Number one and number three are still worth your afternoon.

  7. 7

    Add one last step, search for Email, and set it to send to yourself. Only yourself. The message will contain patient numbers, so it does not go to a shared or reception inbox.

  8. 8

    Click Run once at the bottom left before you turn anything on. Read the email that arrives and check the numbers against what you see when you log in. If it is wrong today it will be wrong every morning for a year, and you will stop trusting it by Thursday.

Read only. Never let it write.

This automation looks at your practice software and reports back. It must never create, move or cancel anything.

The moment a report can act on what it found, it stops being an afternoon and becomes a project with a risk register. Keep the connection read only if your software lets you choose.

Done when: A message lands tomorrow at 7am and the numbers in it match what you see when you log in.

If it looks different: If the report in your software shows the right numbers but will not schedule, that is normal and not your fault. Plenty of practice software can show a report and not email it. Take the two minutes to bookmark the report instead, and come back to the Make version when you have someone technical for an hour.

03

Google reviews

10 minutes

You find out the moment a review lands, and a reply is already drafted. This is the one everyone forgets, because reviews arrive silently and a week later nobody has answered.

You need: Google Business Profile. Claude, or any AI assistant, for the drafts.

Do it with Claude

This is the one where Claude does the actual work every week. No connector needed. Save the prompt below in your phone notes and paste it each time a review lands.

paste this into Claude
You are helping me reply to a Google review
for my allied health clinic in Australia.

Rules for every reply:
- two sentences maximum
- thank them by first name only
- never mention their condition, their treatment,
  or why they came in, even if they did
- never confirm or deny that they are a patient
- anything unhappy gets invited to a phone call,
  not argued with in public

Here is the review:
[paste the review here]

Write the reply in plain, warm, normal English.
No marketing language.

Read every draft before you post it. That is not a formality. A reply to a health review is a privacy decision, and it is yours to make rather than a machine's.

The steps, click by click

  1. 1

    Go to google.com and search for your own clinic by name, while signed in to the Google account that manages your listing. Your business panel appears with buttons like Edit profile and Read reviews. That panel is your Google Business Profile. There is no separate app to download.

  2. 2

    Find the settings, usually behind the three dots or a gear icon on that panel, and open the notifications section. Turn on the alert for new reviews and make sure the email address shown is one you actually read. That is the whole automation. Most clinics have simply never opened this screen.

  3. 3

    Now write your reply rules once, in a note on your phone. Mine are four lines: keep it to two sentences, thank them by first name, never mention why they came in, and invite anything negative to a phone call. You will paste these a hundred times.

  4. 4

    When a review lands, open Claude, paste your four rules, paste the review, and ask for a reply in your voice. Read what comes back before you post it. Every single time. A reply to a health review is a privacy decision and a person makes it, not a machine.

  5. 5

    Optional, and only if the email alert is not loud enough. Make.com can push new reviews to your phone or your team chat instead. Skip this unless you already know you ignore that inbox.

Australian clinics, read this before you automate anything about reviews

Do not automate asking for reviews. Under the National Law a review is a testimonial if it mentions a symptom, a diagnosis or treatment, or an outcome, and testimonials are prohibited in advertising a regulated health service. Sending everyone a request the day after their appointment is how you end up soliciting exactly that.

Never auto publish reviews onto your own website. An unsolicited review sitting on Google is not your advertising. The same words pulled onto your homepage are.

Be careful what your reply says. Confirming that someone is a patient, or referring to what they came in for, is a privacy problem regardless of what they wrote first. Thank them and move the detail to a phone call.

This is general information about advertising rules and not legal advice. If a review worries you, ask your association or your lawyer rather than a checklist.

Done when: The next review that arrives shows up as a notification, and you answer it the same day instead of next month.

If it looks different: If searching your clinic name does not show you the management panel, you are either signed in to a different Google account or the listing is still owned by whoever built your website. Both are common. Sorting out ownership is a separate afternoon, and it is worth doing, because right now someone else controls what your clinic looks like on Google.

On purpose

What this does not cover

  • Anything that writes to your patient records. Everything on this page reads and reports. Automations that book, move or cancel appointments are a different job with a different risk, and they need testing rather than an afternoon.
  • Recalls and reminders. Those touch patients directly, which means consent, opt outs and message timing. Worth doing, not worth doing casually.
  • Marketing automation. This list gives you back attention. It does not bring anyone through the door.

None of these make you a better clinician. They take three jobs off you that never needed a person doing them, which is the only kind of automation worth starting with.

The next one

One guide per thing that actually broke in a clinic, written the week it broke. Nothing in between.

Building the app rather than running the clinic? The other field guides: five things before you launch, building it properly and what changes at 10,000 users.